Nice logo. So what.

If a company's brand message doesn't sync with its core values, they'll end up with nothing but crumbs while holding the bag. Just ask Enron.

It’s not who’s best. It’s whose left.

Shoppers are looking for the best, right? Perhaps. But, are you being overlooked for someone who's left?

If everybody does what’s easy all the hard stuff gets done.

Getting your workforce to be efficient isn't only easy, it's simpler than you could ever imagine.

The best worst pizza in town.

Can a so-so pizza change your business? If you’re not delivering, someone else will.

Great Marketing Turns People Off

It's not unusual for businesses to advertise that they are all things to all people. That increases the potential for a sale, right? Maybe not.

Nobody cares about you.

Ever wondered why some companies thrive while others struggle to gain attention? It's all about marketing perspective.

Does Your Brand Pass the Sniff Test?

Your brand will be remembered. And nothing is more memorable than a smell.

What do you want from me?

The key to success or failure in sales lies in understanding what that "something" is. Do you have it?

Marketing Tithes™

10% of your marketing budget should be dedicated to giving back to the customers who support you.

Besties

Some relationships generate more ROI than others.

Beware

Marketing may appear as sweet as candy corn, but it's not all magic spells and pumpkin charms. One misspoken word can curse a campaign, and reanimating your brand from the dead may take more than a supernatural effort. 

CHIKIN TO THE PEEPL

Start a revolution—then stop at 180 degrees.

She says she wants a new pair of shoes.

We all sell shoes, this, that, or the other thing all day, every day. But are we being bought? Find out how uncovering desire adds up to more than just a monetary transaction.

Don’t be a smarty-pants.

Being a trusted advisor takes more than having all the answers. The fact is, showing you know it all may expose you as a smarty-pants. And that can have devastating effects. Just ask Brad.

The mysterious distance between a brand and a critic.

Your brand may be great at talking, but is it listening?

Bringing marketing, sales, & business development in tune.

When customer interactions with your staff members, sales conversations, and marketing messages are inconsistent, conflicting, and out of tune, you’re losing money. When they’re specific, congruent, and in harmony, you will grow.

You can’t control what people think …

Did you ever wonder what your customers think about YOU? If you have, good! Asking the question is half the battle when building brand trust.

Pie or cheesecake?

Everybody loves a good slice of ROI. The question is how many, how large, and for how long?

It’s 35% or nothing at all.

How much giving is too little, too much, or just enough?

Could 2¢ save BILLIONS?

Does a controversial brand campaign = failure or success? Perhaps it's both?

If we were open on Sundays, we’d be closed.

You can say all you want about the virtue of your brand, but until you're ready to walk the talk, it's either shut up or unopen up.

Grow your business.

You may think "it's" crazy, but "it" is.

Spell check is your worst enema.

Are you leaning too heavily on spell check? You may be surprised at how many mistakes automation ISN'T catching. And it reflects terribly on YOU.

Perception is reality, no matter the view.

If you’re bringing thoughtfulness and a deep understanding of human buying behavior to your company message, you might be Communicreating™.

The Truth About Lead Generation: Part 2

Lead Generation. It means different things to different people and offers different outcomes to different businesses.

The Truth About Lead Generation: Part 1

Lead Generation. It’s a hot topic in any business but ESPECIALLY for those exploring marketing options. BUT it’s not always very clear what it is or how it works.

Social Media for the Building Industry 101: Part II

Who should be doing your social media—the interns, the marketing department, or an outside agency? Good question.

Social Media for the Building Industry 101: Part I

We’ve all heard the importance of social media . . . but most folks are not doing the right things for their business.

Taking back control in 2022

Current economic uncertainty and the stress it causes can really make professional and personal goals overwhelming. We’ve got a great tactic to regain focus and control.

Why clients bail.

It often feels like a mystery when a client bails—because it is!

Industry Interview

Check out this installment of our Industry Interview Series as we hear from Ken Burkholder, Director of Marketing at Homestead Outdoor Products, about the changing economy, and how to navigate relationships with suppliers to ensure better projects and prices. 

What LinkedIn Isn’t

Everybody knows it’s important to be on LinkedIn—few know how or why!

Every Problem Isn’t a Nail

When companies are struggling to grow, the “easy” answer is to call a marketing firm. What marketing firms don’t want you to know is this rarely works.

The Building Industry Lag

The building industry is unlike any other—in good ways . . . but sometimes in bad.

The truth about Personal Branding

Everyone’s heard of personal branding, but most people have no idea what it really means (because you’re probably not an influencer). 

Networking with care.

When everyone wants to get something out of networking . . . someone’s gotta give.

I Can Do It Myself!

Investing in your team could reduce your stress and make you more productive and profitable.

Avoiding the I’s

You’re not selfish—but you’re probably communicating like you are! Find out how a subtle change in your communications can transform how you’re perceived.

SPACE, construction’s foremost frontier.

Trucking and manufacturing aren’t the only supply chain snarls.

Skimpflation

When your costs rise do you pass them on? OR do you cut service to maintain current price points?

Goodbye 2021.

It’s been a long year. But, despite the downs, there are plenty of ups.

Communication Fatigue

No one likes being left on “read”—especially by clients and prospects. The truth is it’s happening more than ever.

Nobody Told You What Not To Do

In a world full of “tips and tricks” or “5 big secrets to take your business to the next level,” every marketing firm is telling you what to do. What if what you really needed was someone telling you what NOT to do?

The Metrics Arms Race

If impressions, views, and click-throughs, aren’t paying the bills . . . why won’t marketing firms stop talking about them?

Everyone’s an Expert

Learn the pitfalls and consequences of delegating your social accounts to a casual in-house source.

What is a consultant?

Learn what consulting means at Burgard . . . and, more importantly, how it transforms businesses.

Sales and Marketing Cannot Be Separate

You’re probably focused on your sales and/or marketing . . . but if you’re not looking at them together, expect to lose out on growth.

Testing 3, 2, 1, cupcake

Immersive brand experiences where people, objects, and characters can be brought to life through augmented and virtual reality create a sensory adventure that's hard to forget.

Time for the Sunday Scaries

TGIF! Hello Saturday! OMG, it's Sunday already!

Why Your Salespeople Aren’t Closing

We've all been there—your sales staff has a "full pipeline" but contracts fail to materialize. Meetings aren't leading to sales. Connections fizzle.

Why Your Sales Team Isn’t Making Their Calls

What happens when hesitancy, fear, a lack of accountability, or all three keep these vital employees from performing? Nothing good.

Yes. That just happened. Burgard did it again.

Burgard had the opportunity to invest in the very community our President calls home: Columbia, Pennsylvania.

Stop Hating LinkedIn

Learn how you can take simple steps to leverage this key platform to grow your business.

Coping With Supply Chain Blues

Lack of materials got you and your business down? This may help.