Marketing is hard.

Maybe you’ve had a bad experience. Maybe it’s overwhelming. Maybe you don’t know what you don’t know. From the encyclopedia of buzzwords and acronyms to the mysterious forces behind data-driven approaches and their fuzzy ROI, it’s confusing to know what to trust. How can you see clearly through the haze?

And say you do reach out for help. Will an outside firm work well with your team? Will they bring a cookie-cutter approach to projects? Will their solutions work for your business? After all, you know your industry and company better than anyone—will they get it? Will they get you?

But it doesn’t have to be.

We understand your concerns. We started Burgard by asking some similar questions: Are we doing what we’re doing for the right reasons? How do we honor not just clients but our clients’ customers? Is there another way?

So does it make sense to talk? If we aren’t a fit, let us at least point you in the right direction.

We are Burgard, a Creative Agency.

Our list of services include:

Marketing Consultation

Many clients have ideas of things they “need” to do. Sometimes they are right. Sometimes a marketing firm is happy to take their money and do the project no questions asked. Because it’s business. 

At Burgard, we start by asking “why”? Over and over, our clients find immense value (dollars in sustainable yearly growth) in our process of: 

Evaluation: Getting to know you, your business, your competitors, your team, the market, what you’ve done on an intimate level in the context of your goals. 

Planning: Creating a customized plan focused on taking you from where you are now to where you want to be.

Execution: Completing the steps of the plan, tweaking it along the way, and evaluating at regular intervals to ensure objectives are met and new goals are developed.

  • Marketing evaluation
  • Marketing plan development
  • Marketing plan implementation
  • Marketing strategy
  • Values-based positioning

Strategic Development

You see it everywhere—marketing and sales as two separate skill sets/departments/priorities. Typically, marketing firms are happy to discuss how their materials and initiatives can bolster the sales team’s efforts. 

We know for most businesses that’s not enough. Where marketing stops and sales begins is a blurred line and different for everyone. No matter the delineation, selling is what brings in business. At Burgard, we dig deep into how you’re communicating, what the message is, and how your selling process is working to ensure marketing efforts (through sales) are generating new business. 

  • Communications coaching
  • Sandler Sales Training®
  • Public relations
    • Events
    • Crisis management
    • Representation

Branding and Design

Brands move people. From your values, to your logo, to the materials it appears on, telling the same story communicates love and trust to the people that matter most: your customers. 

Burgard provides all necessary branding and design services. More importantly, we bring thoughtfulness and a deep understanding of human buying behavior to bear, ensuring your projects speak to customers old and new.

  • Graphic design
  • Logo & brand development
  • Print design
  • Newsletter content & design
  • Custom illustration
  • Custom photography
  • Paid media
    • Print ads
    • Mailing campaigns

Digital Services

When clients approach us about a specific project, such as “We NEED a Facebook campaign, can you do that?” We always respond the same way: “Who told you you need one? And why?” 

For most businesses in 2020, a robust digital presence is imperative to growing. A “one size fits all” approach, however, is sure to decimate a budget and may not yield results. 

Burgard offers a full suite of digital services, understanding that the winning combination is likely different for each client. 

  • Websites
    • Design & development
    • Page content
    • SEO
    • Analytics
  • Social Media
    • Strategic planning
    • Content development
    • Posting to all platforms
    • Audience engagement & growth
    • Audits & training
    • Blogging
    • Analytics
  • Digital Advertising
    • Pay-per-click
    • Retargeting
    • Sponsored content
  • Email Marketing
    • Audits & planning
    • Content development
    • Campaign execution
    • List development & segmentation
    • Regulatory compliance
  • Video production
  • Virtual reality
  • Commercials