When was the last time your team was on the same sheet of music?
Quoting singer, composer, and producer Lou Rawls, “Music is the greatest communication in the world. Even if people don’t understand the language you’re singing in, they still know good music when they hear it.”
The same is true about a business that Communicreates™. An authentic message that resonates with good vibes amplifies a brand, and folks tune in.
But what happens when departments are not in harmony? Let’s say there’s a technology company that provides innovative software solutions for small businesses. The marketing team emphasizes their products’ simplicity, affordability, and user-friendly nature, targeting small-business owners who are not tech-savvy. The sales team, however, decides to pursue large enterprise clients. They begin targeting Fortune 500 companies and promoting their software as a high-end, complex solution with advanced features and customization options. The result is:
- Brand confusion
- Inconsistent messaging
- Increased competition
- Loss of trust
To get everyone in tune, consider writing a positioning statement. A positioning statement is a strategic tool to guide marketing and communication efforts. All communications should reflect on and/or emanate from these well-defined vital components:
- Target market
- Differentiation
- Value proposition
- Reason to believe
This internal document is an anthem that celebrates brand identity and shapes collective communication.
From social posts, blogs, and digital content, to traditional marketing campaigns, sales language, and even customer service interactions, being on the same sheet of music manages a customer’s experience. And that consistency is fundamental to Communicreation™.
If you don’t know the words but can still hum a few bars, let’s chat.