Burgard was asked to explore the potential of augmented reality with Avatar Dimension, the exclusive licensee of Microsoft Mixed Reality Capture Studio’s volumetric capture technology in Washington, D.C. Since this technology has the ability to highlight athletes, celebrities, and movie characters, a muscular test subject was needed . . . the result: a 3D avatar of our CEO (who rarely misses the gym).
The applications of this technology for marketing are endless. Immersive brand experiences where people, objects, and characters can be brought to life through augmented and virtual reality create a sensory adventure that’s hard to forget.