Execution
While YogaJellies succeeded at creating a revolutionary fitness product, sales were not growing as fast as needed, and knockoff manufacturers in China had flooded the market with low-cost, poorly made alternatives at a price point and volume that was cutting into their sales.
After a market analysis, marketing material analysis, a review of the brand, and an examination of competition, we executed the following steps to drive growth:
- Develop a website appealing to key demographics with a new, higher price point commensurate with the product’s quality and value.
- Develop a new visual identity that spoke to the high-end, higher-income fitness consumer.
- Discuss client distribution channels and develop a strategy to compete on Amazon and other major online retailers.
