Execution
Knowing that the Wilbur Bud® is synonymous with this century-old chocolatier, we decided to use a high-quality image of a Bud. The process involved selecting the best-looking Bud from a 50 lb. lot before hand-rendering it in graphite and colorizing it in Photoshop to create the perfect image for Wilbur®. For the past 20 years we’ve consistently displayed this imagery in all forms of Wilbur’s marketing, including advertising, catalog, and packaging, creating a well-known, and dearly beloved, recognizable brand.
