Execution
Competing with massive companies when your name is not only unknown but perceived as foreign by US government buyers is no small challenge. To help Sechan (pronounced See-kan) secure significant new growth, we executed a detailed analysis of industry brands, how defense purchasers operate, and Sechan’s marketing and sales materials. Ultimately, we created a brand that communicated 100% American-made, while updating marketing and sales materials to focus on the specific benefits defense buyers are looking for.
