Sechan Electronics®

Strategic Goal

Help a defense contractor and electronics manufacturer compete with large companies like Lockheed and Raytheon for government defense department contracts.


Competing with massive companies when your name is not only unknown but perceived as foreign by US government buyers is no small challenge. To help Sechan (pronounced See-kan) secure significant new growth, we executed a detailed analysis of industry brands, how defense purchasers operate, and Sechan’s marketing and sales materials. Ultimately, we created a brand that communicated 100% American-made, while updating marketing and sales materials to focus on the specific benefits defense buyers are looking for.

Brand Analysis & Development
Website Development
Launch Project
Brand Video Production
Display Branding

Did you learn something new, or perhaps you have a question? We’d love to hear from you!

Don’t miss our next blog. Subscribe now.