Metro Esports

Strategic Goal

Plan, rebrand, and execute the launch of an up-and-coming Metro Esports brand focused on meeting a growing need for diversity and outreach into underserved communities.


Growing an esports startup in an emerging but flooded market necessitates more than just appealing to players. Metro Esports’ bold vision of a hybrid stem/esports training facility complete with their own competitive teams required logos and traditional branding elements that speak to youth, parents, and educators. From a website and tech center facility layout to a schedule and sales plan of sought-after education offerings, Burgard ensured that any demographic involved in revenue streams or buying decisions was included in all communication streams.

Launch Project
Website Development
Branding Systems
Team Building

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