Execution
Growing an esports startup in an emerging but flooded market necessitates more than just appealing to players. Metro Esports’ bold vision of a hybrid stem/esports training facility complete with their own competitive teams required logos and traditional branding elements that speak to youth, parents, and educators. From a website and tech center facility layout to a schedule and sales plan of sought-after education offerings, Burgard ensured that any demographic involved in revenue streams or buying decisions was included in all communication streams.