K.T. Graham™

Project Goal

Update the image of a regional heavy equipment parts supplier so they can compete on the national level.

K.T. Graham™

BrandingDigital MarketingDirect MailWebsite

Execution

Despite more than 30 years as a trusted used parts supplier to domestic commercial transportation providers, K.T. Graham’s brand did not convey “a company forging dealership relationships with other world-renowned businesses.” Creating a clean, corporate logo and updating the website, business cards, and other brand elements set the stage for meaningful sales and marketing efforts. Then, a campaign to prepare and expand the client base, touch-by-touch through digital and traditional methods, ensured that their introduction as an international brand dealer will be seamless and not unexpected when the announcement is made.

Branding
Digital Marketing
Direct Mail
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