K.T. Graham™

Strategic Goal

Help a struggling regional heavy-equipment parts supplier grow and compete on a national level.

Execution

Despite more than 30 years as a trusted supplier of used parts to domestic commercial transportation providers, K.T. Graham struggled to communicate that they are “a company forging dealership relationships with other world-renowned brands.” Following deep analysis and consultation with key executives, we developed a clean corporate logo before updating the website, business cards, and other brand elements to set the stage for meaningful sales and marketing efforts. Then, a campaign to prepare and expand the client base, touch-by-touch through digital and traditional methods, ensured that their introduction as an international brand dealer was seamless.

Branding and Identity Development
Launch Project
Website Development
Digital Marketing Strategy
Offline Marketing Execusion
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