K.T. Graham™

Project Goal

Update the image of a regional heavy equipment parts supplier so they can compete on the national level.

K.T. Graham™

BrandingDigital MarketingDirect MailWebsite


Despite more than 30 years as a trusted used parts supplier to domestic commercial transportation providers, K.T. Graham’s brand did not convey “a company forging dealership relationships with other world-renowned businesses.” Creating a clean, corporate logo and updating the website, business cards, and other brand elements set the stage for meaningful sales and marketing efforts. Then, a campaign to prepare and expand the client base, touch-by-touch through digital and traditional methods, ensured that their introduction as an international brand dealer will be seamless and not unexpected when the announcement is made.

Digital Marketing
Direct Mail