Execution
Intulse, a VoIP solutions provider, sought visually arresting materials to support its presence at carefully selected trade shows. Burgard® responded with a creative campaign that used speech disfluencies—“um,” “uh,” and awkward pauses—to highlight the chaos of unprepared communication. These were contrasted with Intulse’s seamless pre-call insights, including instant access to conversation history and smart prompts. From bold visuals to thoughtfully crafted handouts, the campaign provided a sharp edge in environments crowded with technical sameness. The result was a stronger, more memorable presence that opened doors in targeted niche markets.
