Process
Following a detailed analysis as well as analytics research about their industry, market, and existing customers, we created a comprehensive marketing plan. Execution of the plan involved the creation of marketing materials speaking at once to a specific Anabaptist culture and contractors outside the community and included: the development of a newsletter, website redesign, sales coaching, sales script development, secret shopping, and lots of content creation. With all marketing and sales channels synced and aligned with strategic messaging, Homestead achieved 11% total revenue growth during the first year and up to 35% growth annually since.
