Hess Brothers Fruit Company

Project Goal

Create a name, brand, and necessary imagery for a new, managed variety of apples.

Hess Brothers Fruit Company

IllustrationPackage DesignWebsite

Execution

Understanding that a buying decision is made in the limbic, emotionally based part of the brain, and knowing that moms are the primary demographic making purchasing decisions, we decided to utilize a lovable, ethnically homogeneous “every daughter” to touch customers. We chose the format of a gorgeous hand-painted rendering to tap into traditional American brands like Gerber and Little Debbie.

Package Design
Illustration
RETURN TO PORTFOLIO