Getz International

Strategic Goal

Help a growing fire and security business become an international brand and continue ramping up growth to support local and global expansion.


Transitioning a local company to an international brand requires more than a growth plan. It necessitates an overall look at their business sales plan, marketing plan, and brand. Understanding that Getz’s values: openness, professionalism, strength, and service were the major factor in the prospects’ buying decisions, we developed a new brand message to directly communicate this. Updates across all channels of communication from a website to sales scripts ensured that the same message of timeless values was consistent across the board and across borders.

Brand Positioning
Branding Systems
Identity Systems

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