DynaTech® Generators

Strategic Goal

Increase sales and generator service contracts with towns and municipalities.

Execution

Utilizing government databases to generate extremely qualified prospects, a multi-touch strategy starting with direct mail and followed by a targeted LinkedIn campaign successfully set the stage for DynaTech Generators’ sales team to follow up with those on the mailing list. Developing a script and consulting with sales managers ensured that sales and marketing efforts worked in concert for a successful campaign.

Social Media Lead Generation
Offline Complement
Launch Project
Online Lead Capturing Strategy
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