Execution
LM Enterprises, a family-owned agricultural pressure washing business, approached Burgard® for guidance on transitioning to the next generation of leadership. Our management consultant worked directly with the founder to facilitate a thoughtful succession plan, while our creative team collaborated with the new owner to build a brand that honored the past and positioned the company for future expansion.
Grounded in the company’s founding core values—work ethic, integrity, and belief in people—we renamed and rebranded the business as Clean Slate with a brand promise of Clean again. The new identity speaks to both the company’s exceptional pressure washing service and its commitment to second-chance hiring. With messaging that resonates across commercial, agricultural, and fleet markets, the brand now reflects a dual mission: delivering top-tier results and providing meaningful employment. Clean Slate continues to grow its crews and extend its reach, proving that a core values-driven business can thrive in every sense of the word.
