Execution
As the commercial roofing space grew increasingly competitive, Capital Coating saw the need to carve out its roofing division as a standalone entity. The roofing service line’s identity had become diluted within the broader Capital Coating portfolio, limiting its growth potential.
Burgard® led the strategic process—developing the name, positioning, and branding for what would become Capital Roof Care. The new brand preserved key elements of the parent company’s look and legacy, maintaining trust with existing customers while signaling a renewed, roofing-specific focus. A comprehensive brand launch marketing plan was developed and implemented to introduce Capital Roof Care to the market with clarity and confidence. The result was a smooth transition that enhanced market presence, improved internal alignment, and elevated visibility in search rankings.
Ongoing strategic marketing continues to expand Capital Roof Care’s reach, reinforce brand authority, and drive qualified leads.
