Capital Coating

Project Goal

Reposition the Capital Coating brand to present a more sophisticated value proposition to a larger-size commercial audience.

Capital Coating

BrandingPrint Design

Execution

We created a simplified Capital Coating logo and a short but powerful tagline to achieve immediate industry recognition and target audience relevance. Then, by organizing the company’s many services into a color-coded system, clients are easily guided to find the solutions to their needs by using a visual process of elimination. 

Branding
Branding
Branding—Style Guide
Print Design—Pocket Folder
Print Design—Rack Brochure
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