Execution
While BCF Group is known for excellent response times and a friendly staff that goes above and beyond for clients, their desired growth was elusive. Prospects weren’t appreciating their unique offerings and, in some cases, were not gravitating to long-term savings! Past experiences with marketing firms were scattered and failed to elicit a clear system to leverage for successful sales follow-up.
Burgard performed a deep dive into insurance industry trends and reviewed relevant marketing materials and sales strategies. Ultimately, we realized BCF Group needed a sales and marketing ecosystem where these two sides of the same coin cooperated synergistically and purposefully. Burgard has since developed and implemented systemic campaigns based on specific sales priorities that incorporate marketing materials, follow-up outreach, and one-on-one sales coaching to ensure successful conversions with ideal prospects.
