Execution
Despite more than 30 years as a trusted supplier of used parts to domestic commercial transportation providers, K.T. Graham struggled to communicate that they are “a company forging dealership relationships with other world-renowned brands.” Following deep analysis and consultation with key executives, we developed a clean corporate logo before updating the website, business cards, and other brand elements to set the stage for meaningful sales and marketing efforts. Then, a campaign to prepare and expand the client base, touch-by-touch through digital and traditional methods, ensured that their introduction as an international brand dealer was seamless.
